Beach Walk 702 – Brain Economics

Posted on October 15, 2008 
Filed Under Business, Video Podcasts

iPod | 3:57 | To Embed or Email: click above

I discovered the McKinsey, the consulting firm, now releases some of their white papers as podcasts. I like the somewhat formal, research-driven, unemotional yet yet not cold-hearted or partisan perspectives. The one on Hidden Flaws in Strategy I found insightful, as it included several practical examples of how we become vulnerable to the emotional filters that can be applied to decision making. How true that what we own, often appears to be more valuable to us, than it is to others. "Like new" does not equal "used." Things like this are not a problem once we realize the underlying and built-in biases we have.

Hawaiian Word:
Hoʻopaʻewa: to distort

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